The Financial Times on How to Coach With NLP
We liked Financial Times columnist Mike Southon's turn of phrase when writing about entrepreneurship, NLP and coaching in last weekend's paper. His topic was our new book, How to Coach with NLP, essential reading for anyone who wants to build a team in a small business.In The Financial Times, Southon wrote, “Above all, the book shows how an entrepreneur can emerge from the other side of success with their sanity intact, and remaining friends with the people they have worked with along the way.”
Coaching skills, or the lack of them, play a big part in the likelihood of a business’s success, Southon believes. “The biggest factors in business failure are not adverse market conditions or competition, they are lack of self-awareness on the part of entrepreneurs and their inability to recruit and keep a quality team. Coaching skills enable entrepreneurs to understand their weaknesses, build a complementary team of people, and let them get on without undue interference.”
You can read Mike Southon’s column, including his advice on selecting a coach, by clicking here.
